In Salesforce B2C Commerce, what is the role of Business Manager?

In Salesforce B2C Commerce, the Business Manager serves as the central interface for merchants and administrators to manage various aspects of the eCommerce site. The primary role of Business Manager is to handle system configurations and settings, enabling users to control site functionality, manage catalogs, and configure promotions. It provides a comprehensive set of tools that allow users to manage product data, set up payment methods, define shipping options, and manage overall site settings, ensuring that the eCommerce platform is tailored to meet the needs of the business.

The ability to keep track of system settings is crucial for maintaining an optimal shopping experience, as it allows administrators to fine-tune the site's performance, update configuration settings in response to new business needs, or adapt to changing market conditions. This makes it an essential tool in eCommerce management, as it directly impacts the service quality provided to customers and operational efficiency.