What is "A/B Testing" in the context of Salesforce B2C Commerce?

A/B Testing is a technique used to compare two versions of a web page to determine which one performs better in terms of specific metrics, such as conversion rates, click-through rates, or user engagement. In the context of Salesforce B2C Commerce, this approach enables businesses to make data-driven decisions by presenting different variants of a webpage to users and analyzing the results to find out which design, content, or functionality yields the best results.

This testing method is critical for optimizing web experiences because it allows merchants to understand how small changes can impact user behavior and ultimately lead to increased sales and improved user satisfaction. By systematically testing various elements, such as headlines, images, call-to-action buttons, and layouts, businesses can refine their online presence and enhance the effectiveness of their marketing strategies.

The other choices do not capture the essence of A/B Testing: tracking inventory changes pertains to supply chain management; promotional discounts relate to marketing strategies but do not involve testing variations; and managing customer feedback is more about gathering and addressing customer opinions rather than evaluating web page performance.