What is "SEO" primarily focused on in the context of Salesforce B2C Commerce?

SEO, or Search Engine Optimization, is primarily focused on enhancing an online store's visibility in search engine results. In the context of Salesforce B2C Commerce, this means implementing strategies and techniques that can improve how search engines like Google rank the site, making it easier for potential customers to discover products or services when they perform online searches.

When an online store is optimized for SEO, it typically involves using keywords effectively, creating high-quality content, improving site performance, ensuring that the site is mobile-friendly, and building backlinks. All these efforts contribute to better search rankings and, consequently, increased organic traffic to the store, which is vital for driving sales and enhancing overall business success.

Other areas, such as internal workflows, customer service interactions, and product delivery speed, contribute to the overall functionality and efficiency of an eCommerce site but do not directly impact its visibility within search engines. Hence, while these elements are important, they are not the focus of SEO in the context of Salesforce B2C Commerce.