What is the main purpose of using product variations in Salesforce B2C Commerce?

The primary purpose of using product variations in Salesforce B2C Commerce is to allow different attributes, such as size and color, for the same product. This feature enables a merchant to offer a single product with multiple variations without creating separate listings for each variant. For example, if a clothing retailer sells a t-shirt, they can use product variations to let customers choose from different sizes (small, medium, large) and colors (red, blue, green) of that same t-shirt.

This approach helps in creating a more organized and user-friendly shopping experience. Customers can easily see all available options for a product they are interested in without having to search through multiple listings. Additionally, it simplifies inventory management for the retailer, as they can track sales and stock levels for each variant under a single product entry.

By using product variations, businesses can enhance the overall shopping experience and provide customers with a more complete view of the options available for their desired products.