What is the primary purpose of using the Customer API in B2C Commerce?

The primary purpose of using the Customer API in B2C Commerce is to manage customer profiles and information. This API allows businesses to create, update, retrieve, and manage customer data effectively. Customer profiles are crucial in delivering a personalized shopping experience, enabling businesses to store relevant information about customers such as their preferences, purchase history, and contact details.

By using the Customer API, developers can ensure that customer data is accurately maintained and accessed consistently, which is vital for various functions like personalized marketing, customer support, and user experience enhancements. Managing customer information through this API facilitates better engagement and loyalty by enabling tailored interactions based on user behavior and history.

While managing orders, handling product information, and facilitating promotions are all important functionalities in B2C Commerce, they are handled by different API sets and services. The Customer API is specifically designed for customer-related functions, making it distinct from the other choices provided.