What is the primary purpose of the "content" cartridge in Salesforce B2C Commerce?

The primary purpose of the "content" cartridge in Salesforce B2C Commerce is to handle website content and assets. This cartridge is essential for managing various types of digital content such as HTML, CSS, JavaScript files, images, videos, and other assets that contribute to the presentation layer of the site. It allows developers and content managers to organize and serve static content effectively, ensuring that the website displays correctly and efficiently to users.

The content cartridge plays a critical role in enhancing user experience by enabling the implementation of rich visuals and interactive elements on the storefront. Additionally, it supports various functionalities such as localization, allowing content to be adapted for different markets and languages. This aspect is crucial for businesses operating in a global environment, as it facilitates a tailored online shopping experience.

Understanding the specific functionalities of various cartridges in Salesforce B2C Commerce helps developers utilize these tools effectively to build engaging and performant e-commerce applications.