What is the significance of the "Site" object in Salesforce B2C Commerce?

The "Site" object in Salesforce B2C Commerce plays a crucial role in encapsulating the entire web store's settings and configurations. This includes aspects such as the default currencies, languages, and various site-specific settings that dictate how the store behaves and appears to customers. By having a dedicated object for this purpose, developers and administrators can manage and customize the online shopping experience more efficiently.

This object is integral for defining parameters that affect the storefront's functionality and user experience, such as configuring payment methods, promotions, and the overall layout. It enables businesses to create unique web stores tailored to specific markets or customer segments, ensuring that each site can operate independently while sharing common resources when necessary.